chic boutique facebook game
client
Wet Seal
the challenge
Create a Facebook engagement around building fashion looks, thus allowing the brand’s buyers to identify in advance the most popular items and trends
dotbox strategy
Build a real fashion game that allows teens to compete as Fashion retailers with their own custom stores
dotbox tactics
- Players stock their stores with inventory, using a Look Engine to put together complete outfits from a large selection of Wet Seal fashion items and accessories
- Develop algorithms to project sales based on the number of visitors and Likes and also randomly generated events, such as celebrity appearances, the weather, and fashion press
- The more sales the player gets, the more additional stock she can buy—or she can upgrade her store or location or buy additional stores, until she creates her own fashion empire
- Develop a brand-appropriate skin, exciting to teen girls
- Extend the engagement with an iPhone App for mobile play
dotbox results
We’re still in beta, but we already have thousands of players and can see the early indication of the viral behavior we had hoped for