Vince Camuto Shoe Closet

client

Vince Camuto

the challenge

Selling to the public directly for the first time, longtime shoe designer Vince Camuto wanted help spreading the word to online shoppers

dotbox strategy

Create a fun Social Shopping engagement to allow customers to share their enthusiasm with friends

dotbox tactics

Utilize our proprietary digital tool ShortlistR, which allows someone to collect up to six items, share with their Facebook Friends, and see the resulting tally of votes
Create a custom-branded treatment on the Vince Camuto’s website, skinning the application with a unique look and feel that would appeal to his fashion savvy customer
Create a gallery of shoe closets for visitors to view other people’s selections
To incentivize participation, we announced that one of the participants would win the pair of her choice

dotbox results

In the first several weeks alone, more than 400 women created shoe closets and shared with their friends, reaching an estimated 16,000 consumers
Increased traffic to the website by 30%

client quote

"When we saw the app that dobox proposed, we knew our customers would love to connect with their friends on Facebook. Really, for many of them that’s the way they already share important thoughts, but this makes it irresistibly easy to have a conversation with all your friends about your favorites. We’re thrilled to have our customers out there sharing with their friends all their favorite Vince Camuto shoes. Its a great way to get our many different designs in front of an audience. Throughout, dotbox was a pleasure to work with."

–Ken Weil, Senior Vice President of Ecommerce at Vince Camuto Group