Tourneau

Build a new website for the world’s largest watch retailer. Plus, develop a whole new look and feel for the brand and a 360° digital strategy

Create a website to excite watch manufacturer partners and customers alike
Develop a new brand-appropriate digital look and feel for Tourneau
Our core insight: Purchasing a luxury timepiece is emotional. We present an aspirational lifestyle in big, beautiful images
Drive customers to stores, where purchases happen

Treat individual timepieces more like luxurious icons of style than just inventory in stock
Improve on the presentation of the brands they sell to strengthen the partnerships
Tailor the site to the customer’s point of view, with an elegant design and easy-to-use interfaces
On the back end, use our new 4CsX Social Commerce Platform to allow content to update dynamically and facilitate better integration with Facebook and other social media networks
Build online appointment-booking system
Create digital integrations for in-store activation
Planned for 2011: In-store digital touch tables to give consumers a fully integrated, cross channel shopping experience

Customers are using the Schedule an Appointment System to plan their visit. In the first 30 days, sales resulting from these appointments had already paid for the new site
Now that Tourneau’s watch partners can see that Tourneau is committed to creating an exciting online experience, they are more keen about partnership opportunities
Previously skeptical retail staff now see the benefit of the online channel supporting their efforts