dotbox offers creative integrated digital marketing and advertising agency services, including: campaigns, emails, search engine optimization, search engine marketing, media buying, mobile and tablet apps, in-store activation, and PR and blog activation.
Social Media Services
People out there in the digital universe are talking about you. Happily, there has never been a better time to join in and transform the chatter surrounding your brand into a three-way conversation between you, your fans and their friends. But, at dotbox, social media is so much more than just chitchatting away on Facebook. We’re about building conversations around your brand through social commerce—that’s social media, 360° marketing and ecommerce, all working in tandem. Our holistic approach will enlarge your social footprint and drive traffic and sales to your website and stores.
social media audit & strategy
Find out what you have done and what you should be doing to sidestep your competition. Our audit covers what people are saying (and not saying) about you and your competition. This will help define a white space for conversation and engagement with your fans that will be truly unique and on-brand.
social footprint creation
Create personalized Facebook, Twitter and YouTube pages that are branded consistently with the rest of your digital constellation. We start by creating a unique design, then use our 4CsX platform to update content dynamically into your pages. Your team can manage and upload videos, blogs, product reviews and testimonials—even a whole ecommerce store, right within your Facebook pages. If you want something 100% unique, we can even build you a custom application to really drive engagement.
social conversation & moderation
Once you open the floodgates of dialogue, you’ll need a calendar of conversations and 24/7 support to monitor them. We can spark the conversation and moderate for you or we can train your team in best practices and let them have 100% control.
If you’re not hearing sufficient chatter, it’s time to create a social media campaign to engage people in what you have to offer. This can range from simple Facebook applications to complex multi-channel social games. dotbox knows how to get the best out of the new social technologies to make sure your earned media exceeds your paid media.
social media advertising & promotions
If you know your customer well, social advertising is great way to reach them. Target the people who like you (…and also those who like your competition). Recent experience tells us that targeting on Facebook and other similar platforms is very cost effective and can have a very positive ROI. And our creative team can develop ads to cut through the clutter and get your customers liking away.
influencer outreach programs
Once you have generated buzz, you need to amplify the message. We can connect you to healthy niche communities by reaching out to some of the many power users and brand enthusiasts in our network who want to share your story. Remember, most people trust their friends and news sources, more than they do brands and traditional advertising.
social ROI, metrics, analysis & reporting
Good news—in the digital space, almost everything is trackable! Bad news—almost everything is trackable. Choose your core KPIs carefully and track them relentlessly. dotbox can provide ongoing tracking and support, or just set up the key metrics that we think will drive your business, and then hand the keys over to you.