The Great Dinner Party

client

Mikasa

the challenge

Mikasa had sold to consumers mainly through its retail partners, such as Macy’s and Bed, Bath & Beyond. They were looking for an engagement that would set a foundation for a direct relationship with consumers going forward

dotbox strategy

Build a strongly branded mini-site, TheGreatDinnerParty.com that allows visitors to show off their creativity and style as home entertainers—photos of tablesettings, the guest list, menu and key recipes
Spread brand awareness & loyalty
Drive traffic to Mikasa.com

dotbox tactics

Upload up to 4 images of your dinner table
Invite your Facebook Friends
Expert content—a gallery of professionally-styled table settings to help set a high level to which customers can aspire
Auto-moderated feed of dinner-relevant conversation pulled from all over the web in real time (that’s our Chatterator moderation tool at work)

dotbox results

Hundreds of tables created
Allowed Mikasa to build stronger relationships with its major retail partners
Dozens of new online partnerships established

client quote

“dotbox has been a true partner in developing a social presence for our Mikasa brand. They have helped us conceptualize our Facebook pages as well as design, program and deploy a brand new social site devoted to dining, TheGreatDinnerParty.com. Working with a company that understands and can conceptualize creative is important, but finding a company like dotbox that also understands the technical site of site design and deployment is a rarity.”