housewaresdeals.com

client

Lifetime Brands

the challenge

Create a true social commerce deal-of-the-day site

dotbox strategy

Create a fun Social Shopping engagement to allow customers to share their enthusiasm with friends

dotbox tactics

Create a compelling new customer-friendly sales brand
Offer great bargains of 60%, 70%, 80% on a dreat diversity of quality brand-name items direct from the manufacturer
If enough people buy and the sales target is achieved, everybody wins again—with a big additional discount!
Give consumers the incentive and the tools to get their friends on board
Dramatize it with the deal-o-meter, which lets everyone know just how close they are to the big additional savings—suspense!
To further underscore the point, we tally collective savings daily and over time
Created partnerships with mommy bloggers to help drive traffic

dotbox results

Within 120 days, already exceeded sales target by 80%
Have collected tens of thousands of new customer emails
Scored hundreds of blog posts
Featured on the ABC Morning Show
Saved customers over $2 million

client quote

“dotbox helped us to conceptualize and launch HousewaresDeals.com, which has been a huge success employing crowdsourcing and collective buying. dotbox’s team has integrated seamlessly with all of our departments and has continually delivered on time and beyond our expectations. They are truly a “one-stop shop” for social marketing and site design and deployment.”