fangyourself.com
client
Parfums de Coeur
the challenge
Put Parfums de Coeur’s newest fragrance, Vampire on the radar of vampire fans everywhere, building brand awareness and driving sales
dotbox strategy
- Build an online game to tap into and harness existing Vampire culture, experts, and audiences
- Integrate with social media to make it viral
- Drive traffic to ParfumsdeCoeur.com to generate fragrance sales
dotbox tactics
- Players use our custom tool to turn themselves into vampires
- Easy-to-understand Social Game logic
- Empower Coven Leaders from among the most active participants
- Partner extensively with Team-Twilight.com, the largest fan site for the popular Twilight vampire series
dotbox results
- More than 10,000 entries and going strong
- 300% increase in shopping cart conversion for people who played the game
- Vampire is now Parfums de Coeur’s bestselling fragrance
client quote
“dotbox came up with an entirely unique idea and then ran 100 mph with it until our collective vision was fully realized. They were genuinely excited about creating an original and sexy way to market our product, and one that translated perfectly to engage our young female target online and beyond.”
–James Stammer, President of Parfums de Coeur