dotbox offers creative integrated digital marketing and advertising agency services, including: campaigns, emails, search engine optimization, search engine marketing, media buying, mobile and tablet apps, in-store activation, and PR and blog activation.
Creative Digital Marketing and Advertising Agency Services
The expanding digital universe is transforming how consumers interact with your marketing messages, wherever they find them. They now move fluidly from your web and mobile presence to your store, and expect your brand to provide one seamless experience between them. Consequently, it’s a good idea to manage all your channels together as one. dotbox can build channel-specific promotions and campaigns or thread them together to completely integrate your customer’s experience. We make it easy for you to look like one brand again.
dotbox can help you to clarify and amplify your brand promise as never before to create brand awareness and engagement, drive traffic to your website and stores—and sales—or jumpstart momentum on any and all of your initiatives. We’ll brainstorm ideas based on social commerce 3.0 tactics to find your customers wherever they are, recruit new ones, win back the old, and get them all very excited about what you’ve got going on. Further, our innovative digital strategies for product launches will allow you to far more effectively generate buzz and earned media.
Email remains among the most powerful tools to drive traffic to your store, your website and your Facebook page. Let’s sit down together and develop a strategy in coordination with your other marketing efforts to create an immediate and measurable impact on sales. We can help to: build and groom your list; find out exactly who they are; create a marketing calendar responsive to all brand-appropriate seasonal opportunities and in-house initiatives; and use innovative best practice promotions, contests and give-aways to spur your customer further down the purchase path. But it’s in the execution that dotbox most shines: everything we do will be so on brand it will look like it came directly from you.
search engine optimization
We can tell you what the powerful keywords and associated phrases are in your vertical, no problem. But what allows dotbox to improve your ranking in all the major search engines is considerably more than just keyword-rich copy and meta-tags. Our social commerce approach places an emphasis on enlarging your entire digital footprint. We’re active in promoting link exchanges to create swarms of relevant in-bound links. Reaching out to niche bloggers is also a part of it, and so is making the most of your social network presence. More, it’s keeping on top of the social media dialogue about your brand that allows us to be timely and relevant about everything we say.
search engine marketing
dotbox is committed to using SEM to send only the most qualified traffic to your site, for the highest conversions possible. We’ll design a plan, create, implement, and closely monitor your campaigns across the major search engines. It’s a moving target. We’ll mine your marketing calendar and the dialogue surrounding your brand to find timely and relevant keywords unique to your evolving initiatives, thereby making the most of your online spend.
From search engine marketing to display banners to social portals, the dotbox media management team has you covered. You’ll see a constant return on your advertising spend as we stretch your marketing dollars to generate a lasting impact. After we collaborate to develop a media plan based on your goals, we’ll execute comprehensive on-brand campaigns to meet them. And, while our industry relationships take the hassle of negotiating off your plate, we’re 100% transparent, with continuous communication as you require, so you feel comfortable every step of the way.
mobile & tablet apps
We’ve got the technology—and the imagination—to create apps for iPhones, iPads and Androids to wow your customers with beautiful, useful and compelling extensions of your brand promise. Our team are world experts on location-based, social network technologies. Let us show you what’s possible in next generation social commerce engagement.
Your store—in your windows, at point-of-sale, in your dressing rooms and out on the floor—can and should extend your customers’ online digital experience. Interactive digital screens coordinated with your larger 360° campaigns not only excite your customers; they allow for self-directed interactions with your store’s merchandise, your brand and your core values that ultimately lead to dramatically increased sales. For starters, our custom dotbox tablet apps can be a powerful in-store sales tool. For large-scale digital installations, we also have many options, all of which we can also cross-integrate with your website, Facebook and mobile, for an endless variety of unexpected and delightful 360° engagements. dotbox is also the proud partner of MultiTouch, a leading innovator of interactive digital screen technology.
PR & blog activation
Buzz is what we do best. dotbox can help you build a strategy to partner with relevant blogs and other outlets in your vertical. In part our approach is traditional: when seeking earned media nothing beats relationships, pounding the pavement, a well-written and targeted press release, and a good old-fashioned thank you note. We also regularly develop blog content contextualizing brand messages; plan and manage launch and promotional events; and provide promotional support at events via live social media outreach (live tweets). But being a social commerce firm also brings unique dimensions to what we do. Central to our approach is identifying those who are already talking about your brand and recognizing their efforts by granting them exclusive access to important content and news about your products (and samples)—and sometimes even branded widgets to empower them even more.