ipad holiday fashion catalog
client
Bebe
the challenge
Create a custom iPad app for the brand’s technology-savvy young customers to play with and to be used by staff as an in-store sales-tool
dotbox strategy
Use the medium to highlight the collection, at the same time facilitating easy access to the brand’s ecommerce website
dotbox tactics
- Adapt pre-existing assets from print catalog to create a cool digital gem
- Make it easy to use and beautiful with a smooth image scroll-through and a bottom menu bar with thumbnail preview
- Create highly intuitive, image-driven interface to create a rich visual language that captures the essence of the brand
- Link images to website for additional info or purchase
- Allow people to “Buy this Look” and “Buy by Collection”
- Drive website traffic with a special iPad offer
- Version 1.2 will feature Facebook Share functionality
dotbox results
Thousands of downloads within the first 30 days